School of music
Thinking Aloud
Print Ads and Eye-tracking Studies: Where Does Our Gaze Linger?
Steven Thomsen is director of the Communication Research Center in the College of Fine Arts and Communications at BYU. He investigates the kinds of images or print material that draw us in ... whenever we do so much as glance at a page or poster. What kinds of advertisements capture our attention and draw us in? What messages conveyed by these images do we retain? And in particular, what are youth learning from exposure to print ads? One way to find out is to observe the way our eyes respond to the ubiquitous visual stimuli that bombard us daily.—Original airdate: 11/13/2006

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